Samsung

For this project, I designed a retro-style gift bag and card aimed at attracting the younger generation. The creative features a small story and interaction, offering a glimpse into the lives of individual characters through their 'windows.'

The merchandise pieces were given as gifts to customers in the store at the beginning of 2024.

In addition, I had the opportunity to work closely with the Samsung team for several months, contributing to the design of various
creative assets and advertising materials.